SEO

Analyze Your Pins

Pinterest Web Analytics has been the most awaited and talked about feature for a while now tamiflu generic. This feature has now gone live. With the substantial Growth and Increase in Number of Users worldwide, it was certain that Pinterest will become the new Social phenomenon.
While Brands started recognizing the influential Power of this new addictive platform, Pinterest itself couldn’t tell Brands about their users, which were the most pinned Images and Analytics that could be of much importance. Now, Pinterest does this all!
Pinterest Web Analytics provides the ability to Track their Pinning activity, what the Followers and Other Pinners like, most Repinned Images, most Clicked Images, and other Site Metrics. These Web Analytics can be checked for a custom date range and it also provides a Quick Select option for 7 days, 14 days and 30 days respectively. We think the inclusion of Analytics has not only been a crucial one, but the one most needed!
You need to follow the below steps to check the Analytics of your Pinterest Account:
• Verify your Account (Both Personal & Business Account need to be verified). Click here to know more (Insert this link: http://business.pinterest.com/verify/)
• Select “Analytics” from the Drop Down Menu in the top right corner.
These Web Analytics will help you know more about your Followers and what they like so that you can develop or modify your Pinterest Strategy accordingly.
Note: The Analytics are only supported with the new layout of Pinterest.

By |June 20th, 2014|SEO|1 Comment

The New Face Of SEO

On May 13, Google’s Matt Cutts published a video titled “What should we expect in the next few months in terms of SEO for Google?”. Here’s the link to it. http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/ The video covers ten topics about Google changes and the impact these changes will have on the future of SEO.
Launch of Penguin 2.0 –
Google will continue to roll out penguin updates, starting with what has been described as the biggest penguin changes ever made, going live in the next few weeks. As expected this update had a significant effect more information. We have covered an in-depth analysis on the Penguin 2.0 above.
Paid Links via “Advertorials” –
Google will get more aggressive looking for signals that indicate an article containing a link may be an “advertorial”, which is really just a paid link wrapped up to look like it’s unpaid editorial. Matt Cutts has released another detailed video on paid links / advertorials and how they should be presented. Here is the link to the YouTube video – http://www.youtube.com/watch?v=1SmlsfSqmOw
According to Matt Cutts:
1. Links that pass PageRank i.e. “dofollow” links should not be based on money.
2. For the readers, paid endorsement should be disclosed with clear message mentioning “Advertisement” or “Sponsored”
3. For the search engines, paid links should not flow PageRank i.e. these links should have rel=“nofollow” added to the link.
In our opinion, this move by Google is rather unwise. No one would want to add a nofollow to a link and discount its value for which they have paid some bucks. In addition, there is a subtle difference between such advertorial posts and guest blog posts (which are posted for free and genuine) and we feel there will be a lot of collateral damage when this […]

By |March 21st, 2014|SEO|0 Comments

SEO Updates 2012 Edition

2012 has been an interesting year for SEO. It’s been more than a full time job trying to keep up with all the algorithm changes. Google wants to restrain on the number of people manipulating its algorithm and also improve search results and quality for the end user. However, the Pandas and Penguins have made the World Wide Web a difficult place to be at. Google has changed their search algorithm more than 500 times over the past year and while most of them were very minor, some of the big changes had website owners clambering to cope up with these changes. Let’s take a look at some of the major changes to the search algorithms that happened this year:
 1. Search + Your World – January 10, 2012
Google announced a drastic change in personalization by aggressively pushing social data and user profiles into the SERPs from its own social network – Google+.
This shift also facilitated Google to make more users active on Google+ which in turn helped them promote their social network. As a strategy, we aggressively started creating Google+ business pages for our clients. Apart from this, we also performed some activities as mentioned below.

Adding related people / businesses to Google Plus circles
Integration of Google +1 button on the website
Gathering Google +1 votes via Google Search
Posting content regularly on Google Plus business page

These activities were later added in our core deliverables. Working on these activities immensely helped to promote our clients websites in personalized search.
2. Ads Above The Fold – January 19, 2012
Google announced a change in its page layout algorithm to devaluate sites with too much ad-space above the “fold”. It was previously suspected that it is a Panda refresh since it was […]

By |March 21st, 2012|SEO|0 Comments