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About Mike Jennings

Formally trained in journalism, Mike Jennings has worked for the Daily News and Los Angeles Time Calendar Live building web content. He has also developed products for Paris Hilton's endorsement company HairTech and large international pharmaceutical companies. He specializes in eCommerce and SEO.

Google Bosting Brand Exposure Changes Titles In Search

Google appears to be experimenting with changing page titles within their search listings to elevate brand name. The change shows that Google is, in some cases, ignoring the title tag meta data (which is not unusual in itself) and bumping the brand name to the front of the page title followed by a colon and the keywords.

Google often rewords the title headlines within the search results to make them more attractive, but this particular change is worth noting because it goes against the traditional line of thought that your most important keywords should go first within the page’s title. Perhaps Google is starting to see more relevance with branding.

Here’s an example search for “Lincoln Nebraska Performing Arts”

When you view the source code it’s obvious that Google moved the brand name to the front bumping the keywords back. This is how it was listed in the code.

 

We’ll keep you posted on this topic if it continues to grow. Regardless, Google knows when people are looking for a specific business by name and will adjust its search results to increase clicks and user satisfaction. It is always advisable to keep building your business’s brand and regardless of your title tags you’ll do just fine.

By |July 20th, 2014|Google|0 Comments

The New Face Of SEO

On May 13, Google’s Matt Cutts published a video titled “What should we expect in the next few months in terms of SEO for Google?”. Here’s the link to it. http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/ The video covers ten topics about Google changes and the impact these changes will have on the future of SEO.

Launch of Penguin 2.0 –

Google will continue to roll out penguin updates, starting with what has been described as the biggest penguin changes ever made, going live in the next few weeks. As expected this update had a significant effect. We have covered an in-depth analysis on the Penguin 2.0 above.

Paid Links via “Advertorials” –

Google will get more aggressive looking for signals that indicate an article containing a link may be an “advertorial”, which is really just a paid link wrapped up to look like it’s unpaid editorial. Matt Cutts has released another detailed video on paid links / advertorials and how they should be presented. Here is the link to the YouTube video – http://www.youtube.com/watch?v=1SmlsfSqmOw

According to Matt Cutts:

1. Links that pass PageRank i.e. “dofollow” links should not be based on money.

2. For the readers, paid endorsement should be disclosed with clear message mentioning “Advertisement” or “Sponsored”

3. For the search engines, paid links should not flow PageRank i.e. these links should have rel=“nofollow” added to the link.

In our opinion, this move by Google is rather unwise. No one would want to add a nofollow to a link and discount its value for which they have paid some bucks. In addition, there is a subtle difference between such advertorial posts and guest blog posts (which are posted for free and genuine) and we feel there will be a lot of collateral damage when this update rolls […]

By |March 21st, 2014|SEO|0 Comments

Facebook Graph Search Explored

Facebook Graph Search is an enhanced version of the native Facebook Search for the Web. Facebook Graph Search enables a user to search for various elements by using simple phrases for searches like “Cities my Friend has live in”, “Photos my friends took at Golden Gate Bridge”, etc.. You can explore new places like Restaurants, Gym, Movie Theaters that your friends have been to providing a complete new dimension to Social Search. You can connect with people with same interest as yours like Swimming, Cycling, etc.

Facebook Graph Search basically works on User Data that is Public in nature, so as a User we need to take more precautionary steps in sharing data as public. Whenever you search something using Facebook Graph Search, the search result is the outcome of Public data shared by your friends and their immediate friends.

Here are some examples of searches via Facebook Graph Search:

Simple Search – “My Friends”

Local Search – “Restaurants in New York”

A More Complex Search – “Music My Friends Like”

Results for Facebook Graph Search are different for different users. Facebook Graph Search supports different types of Content like Public Posts, People, Pages, Events, Applications, Groups, Places and Check-Ins. Information searched with Facebook Graph Search is easier to understand and potentially more appealing and trustworthy for users. Another feature that adds Awesomeness to the Facebook Graph Search is the ability to filter the Search Data.

Initially Facebook Graph Search was over shadowed by Concerns about Privacy but with time and awareness created by Facebook, boosted resulting in more users joining the Waiting List. Facebook Graph Search is currently available to selected users only after they have joined the Waiting List.

We will obviously keep exploring Graph Search and inform you about any […]

By |March 21st, 2014|Social Media|0 Comments

Hacked Website? Here’s Some Help From Google

As we all know, being hacked is a big deal and can direct affect your website rankings as well as reputation. Fortunately, Google has produced a free resource for you to leverage. The Webmasters help for hacked sites page outlines an 8-step course of action to help you regain control of your site and get rid of Google’s “This site may harm your computer” warning.

The 8 steps are as follows:

1. Watch the overview (here’s the video URL – http://goo.gl/V1qyT)

2. Contact your site’s Host and build a support team

3. Quarantine your site

4. Touch base with Webmaster Tools

5. Assess the damage (hacked with spam) or (hacked with malware)

6. Identify the vulnerability

7. Clean and maintain your site

8. Request a review

By |October 20th, 2013|Google, Web Design|0 Comments

Google’s Next Algorithm Update Will Penalize Low Quality Merchants

Matt Cutts made an announcement at the recent SXSW conference in March intimating at an algorithm update that would penalize low quality or “bad” merchants. This is what Cutts mentioned:

“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”

However, the quality and preference of merchant sites that will rank in the search results was not clarified. Cutts went on to say that the quality parameters will be considered by usefulness and spammability. Expect customer reviews to play a considerable role in quality scores in both the number of reviews and also the percentage of positive reviews.

As SEO experts, we have optimized close to 2000 ecommerce sites. As far as our knowledge of working on these sites is concerned, we believe that along with the review count, site architecture and usability indicators will play a very vital role in the filtering.

Below are some very important points to consider if you have an ecommerce / merchant website:

1. Try to get as many positive reviews as possible from your customers on your website as well as your Google+ Business Page and other review sites. Make sure that these reviews are genuine. Fake reviews are considered as a negative tactic by Google and might put you in trouble.

2. Improve the quality of the product pages. Avoid high bounce rates, too many page not found errors, internal server errors. Check our Google Webmaster Tools and get the crawl errors resolved first.

3. Have unique content on the site. Avoid duplicate content especially on the product listing page. […]

By |October 20th, 2013|Google, Web Design|0 Comments

SEO Updates 2012 Edition

2012 has been an interesting year for SEO. It’s been more than a full time job trying to keep up with all the algorithm changes. Google wants to restrain on the number of people manipulating its algorithm and also improve search results and quality for the end user. However, the Pandas and Penguins have made the World Wide Web a difficult place to be at. Google has changed their search algorithm more than 500 times over the past year and while most of them were very minor, some of the big changes had website owners clambering to cope up with these changes. Let’s take a look at some of the major changes to the search algorithms that happened this year:

 1. Search + Your World – January 10, 2012

Google announced a drastic change in personalization by aggressively pushing social data and user profiles into the SERPs from its own social network – Google+.

This shift also facilitated Google to make more users active on Google+ which in turn helped them promote their social network. As a strategy, we aggressively started creating Google+ business pages for our clients. Apart from this, we also performed some activities as mentioned below.

Adding related people / businesses to Google Plus circles
Integration of Google +1 button on the website
Gathering Google +1 votes via Google Search
Posting content regularly on Google Plus business page

These activities were later added in our core deliverables. Working on these activities immensely helped to promote our clients websites in personalized search.

2. Ads Above The Fold – January 19, 2012

Google announced a change in its page layout algorithm to devaluate sites with too much ad-space above the “fold”. It was previously suspected that it is a Panda refresh since it was […]

By |March 21st, 2012|SEO|0 Comments